Innovation lies at the core of our mission, and without it, the U.S. healthcare system continues to leave countless individuals behind due to a lack of affordability and accessibility. Our eyes are glued to the ever-evolving healthcare landscape, searching for like-minded companies that stand to disrupt the conventional methods of the industry.

Today, we shine a spotlight on Better Health, a company dedicated to improving access and outcomes while reducing costs for patients managing chronic conditions while dependent on home medical supplies.

Who is Better Health?

Better Health is a tech-native, full stack chronic condition platform that bundles durable medical equipment (DME) supply discovery and delivery with care and support services. The company helps patients manage chronic conditions via DME recommendations, provides access to best-in-class products, integrates seamless claims processing and billing, and offers chronic condition peer-to-peer coaching. 

Through its end-to-end solution, Better Health provides greater transparency, choice, and support to patients living with ostomy, diabetes, chronic wounds, and urological conditions. The business provides an online, full service DME platform, alongside virtual support delivered in the form of coaching, community connection, a content library, and virtual care. The virtual care service has created a defensible business model that provides better outcomes while reducing costs.

A Healthworx Venture

The durable medical equipment industry is large and ripe for disruption, with more than 60 million Americans who use DME products in their homes on a regular basis, yet the path to economical purchasing and effective use of that equipment remains opaque, frustrating, and often isolating. From our vantage point, it’s clear the solutions available today only address the supply side and fall drastically short when it comes to the person’s holistic wellbeing.

Like Healthworx, Better Health is deeply committed to improving access to quality healthcare and empowering patients to manage their health. This partnership allows us to leverage Better Health’s expertise in chronic disease management to reach a wider range of patients who can benefit from their services. Pursuing this strategic investment falls directly in line with our mission of improving healthcare for all, as Better Health’s innovative approach has the potential to significantly improve the lives of patients managing chronic conditions.

"Healthworx aims to invest in and partner with solutions that reduce the cost of care, increase access to care, and improve health outcomes. We invested in Better Health to support their work toward bettering access and outcomes for patients dealing with chronic conditions, especially those who rely on durable medical equipment as a part of daily life."

Christopher George, Investment Manager at Healthworx

The Future is Better

As the trend towards home care continues, particularly in rural areas, Better Health saw a huge gap in accessibility – whether that be regarding certain supplies, community, or even reliable information. By providing patients with the necessary resources to manage their health effectively at home, the company is well on its way to empower and improve the lives of massive populations of those living with chronic conditions.

Co-founded and led by CEO Naama Stauber and co-founder and head of product Adam Breckler, Better Health was born from Stauber’s experience running a medical device company and identifying gaps in quality of care for individuals with chronic conditions living at home. As it stands, the company is a licensed provider in almost all fifty states, possesses Medicare and Medicaid licenses, and serves the members of 200 health plans and health systems nationwide.

This investment round comes at a juncture in the company’s timeline where we have early proof of a working, unique business proposition that is poised for growth. Not only is this an excellent opportunity to invest from a strategic angle, but a financial perspective as well.

Better Health is disrupting this antiquated industry and giving patients better access to DME supplies, transparent pricing, and virtual support, all while providing a modern, digital and seamless customer experience. The company is already executing at a high level and serving a previously unmet need.

Stay tuned for further updates on this exciting partnership and our continued efforts to drive positive change in the healthcare landscape.

About Healthworx

Equal parts investment arm, strategic partner, commercialization engine, and launch pad, Healthworx, the investment and innovation arm of CareFirst Inc., is an agile group of healthcare experts dedicated to building a healthier future and a better healthcare experience. Made up of four arms - Healthworx Accelerator, Healthworx Ventures, and Healthworx Studio - Healthworx provides innovative healthcare startups with support at every stage of their growth. For more information about getting involved in the Healthworx ecosystem, visit https://www.healthworx.com/